In 2018, the Langston Civic Association will be partnering with the Alice Ferguson Foundation and the Anacostia Watershed Society to take a new, more evidence-based approach to fighting litter on our streets. Rather than traditional monthly cleanups, we will be hosting 3 cleanups throughout the summer and calling on neighbors to participate in an anti-litter advertising campaign that has helped other neighborhoods achieve up to 30% less litter in just one year.
Here is how the campaign works:
1. CLEAN THE STREETS: Evidence suggests that people tend not to litter on streets that are already clean and to litter more on streets that are already dirty — even during anti-litter ad campaigns. So, we will begin our anti-litter efforts by setting a standard that this is a clean community with our first clean up of the year on Saturday, April 14, 2018 at 9 am.
2. OUTREACH & REINFORCEMENT: Our advertising will introduce and support the idea that home extends to all public space in the community. Studies suggest that frequent litterbugs do not litter in front of their own homes. By extending the concept of home to the community as a whole, the goal is to stop those littering withing 4-5 block radius of their own house.
3. PARTNERSHIP & ENFORCEMENT: We will also be partnering with the environmental crimes unit to identify and place cameras in locations that have frequent issues with illegal dumping. DPW will also be helping by focusing cleaning efforts on areas that are especially resistant to our advertising campaign.
MARK YOUR CALENDARS: The first clean up this year will be Saturday, April 14, 2018 at 9 am. We will meet on the corner of 20th and H St NE. This cleanup will help us establish exactly how much litter we currently have and provide a starting point to measure our progress throughout the coming weeks and months.